Retail design focuses on creating a place that has a cohesive and functional design for clients. To do this, retail designers would have to consider how customers interact with something inside a shop. This could include the display on the walls and the counter.
Skilled designers would also include brand-specific elements, such as signage, wayfinding, lighting, furniture and even an homage or references to the brand's history.
Before opening your doors, you have to consider the layout of your store. From the moment someone gets off the street and steps through your doors, to the moment they decide to check out a product or leave without making a purchase... The shop's interiors will play a big role in potentially attracting customers to your counter and closing sales.
If you have a small area for your shop, it's important to be very strategic about how you design the interiors from top to bottom. This means thinking about the types of displays you'll want, where you'll store your china or sneakers or anything you're selling, and even whether you want product racks hanging from the walls or ceilings.
For many retailers, painting one of their walls a bold color gave them more opportunity to make their store pop and make it look larger.
In recent times, many flagship locations have closed their doors, took their brick-and-mortar model off the street and moved to e-commerce. However, the online world can be very competitive.
The closing makes it easy for many business owners to wonder whether a flagship location is still profitable. In today's world, experts say physical retail needs to do more. This means unveiling classic or timeless architecture, such as stained glass ceilings, to infusing culture and nature into the minute details in the display and interiors.
Events are a great way to ensure a store is creating an unforgettable experience. Pop-ups are great at this as it boosts enthusiasm due to its limited time. By running this kind of event, businesses can inspire loyalty and excitement.
A traditional specialty store only offers one category of product. For example, a sporting goods store carries sports equipment, clothes, and other materials.
Coffee shops are incredibly popular, which means it could be hard to stay unique. In order to stand out, you need to provide a different and eye-catching element, but not enough to warrant increasing the price of your products. One great way to set yourself apart, in terms of the details in your interiors, is by aligning your aesthetics and the customers' interests. This may include changing your light, revamping your window or decorating your walls with references to a certain period, figure or material.
Retail branding is a strategy based on the brand's concept to leave a memorable and lasting impression on your customers. It also defines your company's mission and vision to your consumers, which helps increase brand awareness and engagement.
For example, Walmart, a popular retail chain in the United States, does retail branding by introducing innovative sales promotions.
There is no right way to brand your interior, but there are several steps you can take to ensure you are reflecting your identity in your retail design.
These steps include: defining your brand identity, assessing your current retail interior(including display, furniture, walls, light and window) and creating a floor plan.